About SOM


In 2012, our story began with a simple yet profound vision: to revolutionize the way people shop online. Driven by a passion to empower individuals to streamline and customize their shopping experience, we embarked on a journey to transform the digital retail landscape.

Our mission was clear: to provide shoppers with the ability to navigate their shopping journey according to their unique preferences and to create an online environment so it’s possible to have more control in where you shop and what brands you choose to support. 

We envisioned a world where shopping was not just convenient, but deeply personalized.

This is accomplished by providing free personal shopping assistance, automating your shopping needs, helping with online ordering, setting custom shopping criteria of 30 categories and 1,000s of stores to reduce amount of emails received, provide updated communication methods, price & shipping comparison service, and an online mall to browse and shop anytime. 

We are excited to offer a rewards program that would add even more value to our members’ shopping experience. Free to join, our rewards program enables shoppers to earn points on their purchases and participate in our SOM B.O.S.S. Program, and uploading videos on purchases to earn money, adding an extra layer of value to your online shopping escapades.

Over the years, our dedication to innovation and personable customer-centricity has remained unwavering. We've continually evolved, leveraging technology and insights to refine our platform and better serve our community of shoppers.

Join us as we continue to redefine the art of shopping, one personalized experience at a time!